Search press releases

Advanced search options

British Gas brings to life the wonder of a warm and working home in new winter campaign

  • Warm & Working campaign highlights the role that British Gas plays in customers’ homes
  • Evolution of the Planet Home creative

The British Gas Warm & Working campaign was launched today (Sunday 20th September) during ITV’s X Factor (London) and Downton Abbey (rest of UK) ad breaks. 

As the nights draw in and the temperature drops, the spot follows an inquisitive explorer penguin called Wilbur who finds himself in a family home. Amazed by all that he sees – from a box on the wall featuring a mysterious blue flame (boiler), steamy hot water, to a lovely warm radiator – through him we experience the wonders of a warm and working home. As he continues his journey, we’re reminded of the role that British Gas plays in keeping our homes just as we like them.

Margaret Jobling, Director of Brand Marketing, British Gas, said: “Recently we launched our No Place Like Home campaign, which was developed based on the insight that home is our haven, and highlighted the fact that British Gas is dedicated to looking after British homes. Already we’re seeing a shift in people’s perceptions, with over half of those exposed to the campaign in the two weeks following launch saying that they feel better about British Gas as a result. We’ve also seen a strong impact on social media, with our #NoPlaceLikeHome activity contributing significantly to positive buzz.

“With winter approaching, the Warm & Working campaign explores some of the ways that British Gas is helping keep people’s homes warm and working – whether that’s by offering our boiler cover product, HomeCare; because we’ve installed a new, energy-efficient boiler; or because we’ve conducted a one-off boiler repair, which is a service we offer to everyone whether they’re a customer or not.”

Created by CHI&Partners, the Warm & Working campaign is an evolution of British Gas’ Planet Home brand creative, six years after its original conception.

Sarah Golding, CEO at CHI&Partners, said: “The Warm & Working campaign is a warmer, more customer-focused evolution of the Planet Home creative – demonstrating how much British Gas cares about helping its customers look after their homes.

“We’ve introduced Wilbur, our lovable explorer penguin character, whose journey of discovery reminds us of all the great services and products British Gas provides to keep homes warm and working.”

Warm & Working is a fully integrated, multi-channel campaign which features TV, radio, cinema, targeted digital, social media, out of home and direct marketing, in addition to amplification via a media partnership with Channel 4.

Notes to editors

For more information about the Warm & Working campaign, including campaign imagery and interview requests, please contact Alicia Edmonds-Smith or Sophie Barnard at britishgas@bluerubicon.co.uk / 020 7260 2700.

About British Gas

British Gas is the UK's leading energy supplier, and serves around 11 million homes in Britain as well as providing energy to around half a million UK businesses. British Gas provides value for money, dedicated customer service, innovative energy solutions and the highest quality Home Services expertise in the country. Find out more at www.britishgas.co.uk.

About CHI&Partners

CHI&Partners is a UK-based advertising agency. Founded in 2001, the agency was listed last year in the Sunday Times’ Top Track 250 and International Track 200 as the UK’s fastest-growing ad agency both within the UK and internationally. CHI&Partners has offices spanning New York, Canada and Asia as well as Europe – working with large domestic and international clients including Argos, British Gas, Britvic, Carphone Warehouse, Diageo, GSK, Lexus, Royal Bank of Scotland, Samsung, TalkTalk and Travelodge. CHI&Partners is a partner in The&Partnership.

The&Partnership is an independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line. The&Partnership comprises nine communications businesses across four continents, with over 1,500 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social – with digital at the core of all its businesses.  The&Partnership is backed by WPP, the world’s largest communications agency network, which is both a partner and a significant minority shareholder.

Credits

Brand: British Gas Home Services

Client Name: British Gas

Agency: CHI&Partners

ECD: Jonathan Burley

CD: Rob Webster and Alexei Berwitz

Creatives: Liz Oakley (Copywriter) and Rob Ferrara (Art Director)

CEO: Sarah Golding

Planner: Sarah Clark, Christine O’Keefe

Executive Producer: David Jones

Producer: Roz Prentice

Business Director: Alex Best, Kim Ellis

Account Director: Zara Gregory

Production Company: Psyop

Director: Lauren Indovina

Post-Production: Psyop

Producer: Steve Intrabartola

Audio: 750mph

Music Company: Platinum Rye

Music track: ‘Ice Dance’

Voiceover: David Oyelowo

Media Agency: Carat

Media Planner: Simon Bielby

Social Media Agency: British Gas (In-house) & iProspect

Tech Company:  Waste

Project Lead / Director: Scott Holland

 

 

For more information contact:

Bieneosa Ebite
British Gas
08001077015
bieneosa.ebite@britishgas.co.uk

British Gas is Britain’s leading energy supplier, and serves around 11 million homes in Britain – nearly half the country’s homes – as well as providing energy to around half a million British businesses. British Gas provides value for money, dedicated customer service, innovative energy solutions and the highest quality Homes Services expertise in the country. Find out more at www.britishgas.co.uk.


Share release