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British Gas chooses new media partner

British Gas today announced that it has appointed MediaCom to run its media planning and buying account, following a competitive pitch.

MediaCom will take over the account which includes British Gas, Hive, Dyno and Local Heroes from December 1st, initially for a three-year period. The account was previously run by Carat.

British Gas Marketing Director Margaret Jobling commented: “We’re changing  - moving from being just a utility company to being a modern, dynamic customer-centric organisation. We’re transforming our business, so that we continue to be relevant and future facing, and the pace of change in the media landscape is incredible. 

“We believe MediaCom will be the perfect partner to help us on our journey.”

Margaret Jobling also expressed gratitude to Carat, the agency which has run the account since 2002.

“They have supported us through a lot of change and have contributed to many of our successful campaigns.”

The pitch process was managed by ID Comms for British Gas.

ID Comms CEO David Indo commented: “The British Gas review has been one of the most hotly contested media pitches ID Comms has ever been involved in. The participating agencies were hugely inspired and motivated by the marketing team’s clarity of vision, desire for media excellence and commitment to find a true media partner. We're delighted to have been part of such a fantastic process.”

 

ENDS



For more information contact:

Tim Cowen
Head of Press Office
British Gas
01784 84 3000
Tim.Cowen@britishgas.co.uk

British Gas is Britain’s leading energy supplier, and serves around 11 million homes in Britain – nearly half the country’s homes – as well as providing energy to around half a million British businesses. British Gas provides value for money, dedicated customer service, innovative energy solutions and the highest quality Homes Services expertise in the country. Find out more at www.britishgas.co.uk.


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