How is Corporate Responsibility Evolving?

  • How is CR evolving?
  • Powering Britain's workforce

Corporate Responsibility (CR) may be an old idea, but the last 20 years has seen it change from being a buzzword to an integral part of any business. Responsible Business Week is a good time to take stock and reflect on what it means to make a positive impact.

The changing face of CR 
How a business conducts itself is becoming increasingly important to customers. In fact, according to a recent report, 64% of companies said there was a strong customer demand for businesses to be socially responsible. CR offers companies an ideal opportunity to contribute to society, share their values and inform people of how they operate. Any responsible business worth its salt must have CR plans in place if it truly cares about its greater impact on society.

British Gas has been involved in a number of CR initiatives for over a decade. From recent projects such as raising money for Shelter through British Gas Treks Britain to a long-standing commitment that helps people meet their energy costs through the British Gas Energy Trust.

Taking part in activities that have a positive impact on society also helps to create a great company culture, as it resonates with employees and improves job satisfaction. After all, it’s people that drive any business and people inherently want to do what’s right and be proud of where they work and what they do.

It’s an exciting time for CR and social media has only made it easier for the business community to connect with its consumers, employees and society at large. As CEO of Coca-Cola, Muhta Kent, suggests businesses that don’t act responsibly won’t survive in this changing world.

So, what steps is British Gas taking to be a responsible business?

Keeping the power on
British Gas has been powering homes, businesses and communities for over 200 years. In order to continue to do that, it’s crucial to focus on and understand the things that matter most for its customers and their families today and in the future. While energy costs have fallen over the last year, many people struggle to meet their bill payments.

The British Gas Energy Trust supports people across the UK with their energy costs. The Trust provides grants and debt advice to people who need it most and is available to everyone, not just British Gas customers. Over the last decade, it has received a £75m cash injection.

Helping communities to be more energy efficient
Through a £1.2m partnership with National Energy Action, British Gas is helping to bring communities together, while showing people how to use energy more efficiently. This includes energy efficiency bingo and training community groups.

Growing Britain’s youth workforce
With approximately 700,000 16-24 year olds not in education, employment or training (NEET), many young people in the UK lack the skills to improve their situation. British Gas currently employs nearly 30,000 people, and is one of the largest providers of quality apprenticeships in the UK.

The Movement To Work scheme is another way in which the company is helping to equip NEETs. Through this scheme, 450 young people will find work experience placements by the end of this year. British Gas is also working with schools to get younger children excited about energy through its project Generation Green.

 

To find out about the many ways that British Gas supports the community, take a look at this video


Don’t forget Responsible Business Week is on from April 20 - 26.


Get involved in the conversation by tweeting British Gas and using the hashtag #RBWeek on Twitter. Or leave a comment on LinkedIn. Find out more about other projects @BritishGasMedia


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