Once you develop high-quality products, you need to get the word out there. As a small business owner, you might not have the resources large organisations use for marketing strategies. However, in today’s digital world, there are many cost-effective marketing strategies you can leverage to stay competitive. Free online advertising for small businesses helps to level the playing field somewhat to ensure you too can be visible to prospective customers. Start-ups should leverage free local business advertising to promote their products and services. If you are wondering how to promote your business on a tight budget, read on to find out.

Leverage Social Media

Social media marketing [1] is no longer optional regardless of the size of your business. Consider learning how to promote your business on social media and using the strategies to connect with your local online community. Even if your community knows who you are and where to find your business, you need social media to drive sales through engaging your existing customers and followers.

When you know how to advertise your business on social media (let’s say Facebook), you can leverage Facebook ads to promote your product to your audience. Social media for business allows you to acquire more customers by expanding your reach online. Well written blogs with a creative call-to-action [2] could be pushed through Twitter as a means to get your followers clicking through to your website’s sales pages, and hopefully, drive sales.

Let the great photos and videos you have taken at your events and product launches work harder for you. Post them on Instagram or LinkedIn (if they’re more professional/business oriented). Upload them on Flicker and send the link out through your newsletter.

Use Business Cards for Offline Advertising

Aside from formulating digital marketing strategies, you also need to know how to promote your business locally. Business cards are an excellent (if traditional) tool because they are cost effective and you can carry them wherever you go. It is a classic promotion idea that applies to a wide variety of businesses and can still be effective (especially locally) despite businesses operating more and more in the digital-first landscape.

Consider spicing up your business cards with a QR code that takes customers to your business website when scanned with mobile devices. Use free QR code generation and copy the code to your business card design to find that blend of embracing future-facing technological trends with more traditional forms of marketing.

Sign Up to Local Listing Services

It is essential that you register your business with Google Places, Google My Business, and other local listing services. There are many directories and publishers where you can list your business information. Learning how to promote My Business on Google for free ensures your business stays competitive without breaking the bank.

You are competing with multi-location stores, which is why you need to leverage all the tools you can get to stay competitive.  Learning how to how to advertise your business online with cost-effective strategies ensures you overcome the budget hurdle. Impactful online listings give you high-quality brand exposure.

Create a Website

Websites, just like social media marketing, are no longer optional in today’s digital world. Your website needs to be accessible, attractive, functional, and mobile friendly. Setting up a website is relatively easy because many affordable website services provide you with ready to use templates.

Since customers use the internet to find a local business, you need to optimise the content on your website for local Search Engine Optimisation (SEO). Optimising your content with long-tail keywords (more specific, niche phrases that people search with on Google) and the more competitive keywords (less specific, most popular but most expensive) ensures prospective local customers have an easy time finding your business.

[1] https://www.forbes.com/sites/lilachbullock/2018/12/20/5-social-media-strategies-that-will-grow-your-business-in-2019/#601b4057779a

[2] https://www.optimizely.com/optimization-glossary/call-to-action/

[3] https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary

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