It may be a cliché but children really are the future, which is why it’s so great to see them encouraging the brands they love to start giving our planet a helping hand. One company that’s been given a green business boost by pint-sized campaigners is Crayola, who were told in no uncertain terms that their customers would like to see a recyclable product on the shelves.

Students at the Sun Valley Elementary School joined the school “Green Team” to remind Crayola of its corporate responsibility to make the world a little greener. Pupils of the Californian school also enlisted the public’s help to petition Crayola to recycle their used felt tip pens, rather than send them to the landfill.

The campaign went nationwide and the Green Team saw 90,000 signatures make it onto their petition, probably due to the fantastic video created by the children in an effort to really make Crayola pay attention.

Their hard work eventually paid off as Crayola finally announced their new Colorcyle initiative that offers to turn any returned pens into clean burning fuel. Funnily enough the children’s campaign prompted many other companies to change their corporate responsibility strategy and boost their green profile.

Following Crayola’s example

You don’t have to be an international corporation to make a difference when it comes to becoming a more energy efficient business. All businesses, large or small, should make being green an important part of their business strategy.

Not only will looking after the environment help the planet but it could also help lower costs such as your business electricity prices. For example, fitting LED light bulbs in your commercial properties will mean you’ll have a low cost, low maintenance, long life solution to keeping your business bright.

It’s also important to listen to what your customers want, as they’re getting more and more concerned with how businesses are doing their bit for the environment. Consumers might not be so worried about where you get your business electricity from, but they are questioning about whether you’re using too much of it.

Solar panels, wind turbines, biomass boilers, and alternative light solutions are all ways that you can reduce your carbon footprint and boost your green business profile.

Follow Crayola’s example, ask what changes your customers would like to see to make your business more energy efficient and better for the environment.

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