Have you been wondering how you can utilise a Facebook page to market your business? Do you already have a Facebook business page, but you’re wondering how to make it more noticeable? If so, here are some of the benefits and some tips on how to grow your business with social media.

Reach out to your audience

As of early 2017, Facebook had 39 million users in the UK, according to information provided by Statista. By July of this year, the platform had firmly taken the top spot in social media market share, at 63.76 percent. What this means for you, as a business owner, is that Facebook is fertile ground for connecting with customers and potential customers.

If you’re going to use Facebook to promote your business, however, it is imperative that you start a business page. Why? Because it is against Facebook rules to promote businesses on your personal page, explains Startups. Not only that, but it simply looks more professional for your business to have its own page, and it enables you to use the tools that Facebook has made available for businesses.

  • Tips: Before setting up your Facebook business page, take a look at what other businesses are doing, and how they’re interacting. It is also helpful to develop a plan as to what you want to accomplish with your page. Are you targeting a certain demographic? Are you wanting to increase visits to your webpage? Are you wanting to add potential customers to your email marketing list? Developing a plan of action, in writing, is an important aspect of building your social media business page.

Grow your audience
Now that you have your business page, what can you do to make it more visible? Startups recommends keeping it active. You don’t necessarily have to post many times a day, but your followers need to see posts from you on a regular basis. But what should you post?

A 2012 article from Mashable offers some suggestions that still hold true today. Facebook users respond less to gimmicky advertisements, and more to photos and/or interactive posts. In order to build engagement, the article suggests posting photos and asking followers to caption them. Another suggestion is to use fill-in-the-blank posts, in which followers are encouraged to answer. The reason these posts work so well is because they spark the creativity of your audience. Additionally, simple questions also can be posted to captivate your audience. Bottom line, likes and comments help your post to be seen by more people and provide your followers with the opportunity to interact with your business on a personal level.

  • Tips: Make Facebook a part of your marketing strategy. Place a Facebook “like” button on your website so that your visitors are aware of your presence on social media. Place links to your website or your business blog on your Facebook page so your social media followers can visit and shop.

Powering your sales through Facebook’s tools

According to an article from ITProPortal, restaurants have been making good use of Facebook’s ordering app, which is used directly from their business Facebook page. Not only is the app free, but it prevents customers from seeing and being tempted by offerings from other restaurants as they would through other online ordering apps.

This is just one Facebook business tool that helps companies connect with customers. There are many more, as well as Insight tools that can help you track the success of your marketing. You’re able to track likes, clicks, engagement, and shares. You can also see negative interactions to your posts, such as how many times they have been hidden or reported as spam. All of these insights enable you to tailor your posting and marketing efforts to ensure that your social media outreach is growing properly.

  • Tips: Though many of the Facebook tools for businesses are free, you also have the option to pay to “boost” your postings so that they are seen by more people, and can specifically target a certain demographic or users in a certain geographic location if you wish..
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