Smarta 100 awards: and the winner is…

The awards ceremony was held by Smarta 100, together with O2 and took place at London’s Café de Paris. Founded by Shaa Wasmund, Smarta is a support platform for business owners, and is backed by some of the UK’s top entrepreneurs, including Deborah Meaden, Michael Birch and Sir Richard Needham.

Seeking to find the most resourceful and inspiring small and medium-sized business in Britain, the panel of Smarta 100 judges included Ben Dowd, Business Director of O2, Dragons’ Den entrepreneur Piers Linney, and Holly Tucker MBE, co-founder of

To represent a cross-section of UK businesses, ten special awards were presented with each of the winning companies taking home a £1,000 cheque. The winners of each category were decided by public vote, with the panel of judges deciding the overall winner.

Sarika Parmar representing the Online team at the British Gas Business at the awards commented: “Cafe de Paris was an unusual but captivating venue. We had some interesting performances from trapeze artists and even a burlesque dancer. The buzz in the air created the ideal atmosphere for networking with these young and creative businesses .”

Most innovative business





British Gas Business sponsored this year’s Most Innovative Business category. Innovative companies competed on revolutionising their industries with unique and forward-thinking ways to impress their customers. Stephen Beynon, Managing Director for British Gas Business added “Iinnovation is all about quickly responding to change, thinking differently and being brave – it will be the backbone of UK industry in the future. That’s why British Gas is proud to sponsor the Most Innovative Business category at this year’s Smarta 100 Awards.”


Eat Ento most innovative business.
Pictured from left to right: Oil Barrett, awards MC, Julene Aguirre, Eat Ento, Shaa Wasmund, Smarta Founder, Aran Dasan, Eat Ento and Richard Marriot, British Gas Business, Commercial Director.

And all the winners were:

ByPost, Mobile Business of the Year

EyeTease, Best use of Technology

SalesGossip, Female Entrepreneur of the Year

Mi-Soul, Start Up of the Year

The Underfloor Heating Store, Made in Britain

Uni Baggage, Micro Business of the Year

PrezzyBox, Best People Business

Mr Cake, Best Use of Marketing

Eat Ento, Most Innovative Business

Give As You Live, Biggest Social Impact


Overall winner:



Give As You Live, a business helping shoppers raise funds for charity has been crowned overall Business of the Year at the Smarta 100 awards, in partnership with O2.

The online fundraising service, which helps shoppers donate to charity every time they purchase was awarded the top accolade of Britain’s brightest, most innovative and disruptive small business last night. Give As You Live received the overall cash prize of £10,000 courtesy of O2.

The winner fought off stiff competition with over 55,000 individuals voting for their favourite small business before the awards, and was also voted winner of the Biggest Social Impact Award by the public.

Give As You Live was founded in 2005 by Polly Gowers OBE in her garden shed. Since then, the business has flourished, and has so far raised over £4,000,000 for more than 200,000 charities. Over 2,500 retailers have signed up to donate a percentage of any purchase to charity, including huge companies such as Amazon and Selfridges.

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