The way businesses consume energy varies significantly, and it’s important to understand how your company can be losing money in waste. Being energy smart is one of the simplest, un-intrusive ways to save money.

Retailers have been struggling for years due to the economic shift, resulting in a decrease in consumer disposable income, and the high street’s worrying ‘demise’. The Carbon Trust estimates that UK businesses lose around £9 million over Christmas by simply failing to turn lights and equipment off. That’s £9 million that could be saved, maximizing profits, or spent elsewhere:

Staff

New seasonal staff could be hired to accommodate the increase in customers, improving efficiency; quicker queues equals more potential sales, and the more staff you have on the floor and talking to customers, the more chance you have of convincing customers to part with their money. Improve your service, improve your sales.

Online Presence

This Christmas is expected to be a record year for online sales. Most retail businesses have taken the plunge into the world of online retailing, but a recent YouGov study revealed 39% of businesses created their own websites. Cost effective, but un-professional efforts can be laden with poor design, low quality web hosting and bad SEO practices, leading to websites being lost within Google’s search engine and difficult to buy from. Be energy smart and use the extra money to hire a professional and take advantage of the e-commerce boom.

Marketing

Our television screens are inundated with big budget adverts from the leading high street retailers. Small to medium businesses could get lost amongst the commercial interest these generate. Social media is an easy, cost-effective way of advertising on both a local and national level. Traditional ‘above-the-line’ advertising, such as taking an ad out in a local shopping magazine, is also a highly effective way of garnering attention in your business. How else are you getting the word out in time for Christmas?

Tis the year to be energy smart

Saving energy could also allow you to re-invest money in new, energy smart products, entailing year round savings. Why only enjoy the benefits at Christmas?

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