Last year, on Universal Children’s Day, Unilever launched an initiative called Project Sunlight. Its main aim was to convince people to adopt more sustainable lifestyles. This isn’t always an easy sell, but Unilever hope to build momentum by making sustainable living more desirable.
Motivating lifestyle and business change
A large motivating factor is that small changes can have a big positive effect on your local community. Things like going paperless, recycling and reducing your business energy usage can be easily implemented and the results can quickly be seen. There are other benefits to doing your bit – read here how local businesses can become hugely positive influencers on other businesses around them and inspire others to make change.
Improving the environment for the future
Project Sunlight has created a growing international community focused on living within the natural limits of the planet and improving the environment for future generations. The focus on sustainability and future generations is the reason the launch happened on Universal Children’s Day. With partners Save the Children, UNICEF and the World Food Programme, Project Sunlight has helped more than 2 million children.
In India, 500,000 children in over 3,500 schools were provided with hand-washing facilities, school meals were provided to 1 million children – which help parents to make the decision whether or not they can afford to send their child to school – and 500,000 children in emergency response programmes were given clean drinking water.
Projects like this from Unilever show that performing little activities can make a difference not just individually but on a larger scale.